Digital Marketing: Targeted Display Advertising

By: Brad Koyak This post is the first in a series titled Digital Marketing where we will cover some of the most common platforms used by advertisers. This article discusses the concept of targeted display advertising. Targeted Display Advertising On average companies allocate 44% of their marketing budget toward digital marketing. Specialists predict that this…

About The Program Advisory Committee

By: Karen Edwards, Ph.D. Twice a year, Laurus College welcomes a team of volunteers consisting of industry experts and community leaders to participate in virtual Program Advisory Committee (PAC) meetings. During these meetings, Directors from each department share important information. This information includes data on student and graduate satisfaction, retention, and job placement. The Program…

A “Story” of Positive Change

By: Liz Gutierrez A “Story” of Positive Change Adapt: 1 – make (something) suitable for a new use or purpose; modify 2 – become adjusted to new conditions To say that we have all been challenged to “adapt” cannot be denied. For some, recent challenges of the past few weeks have been significant and accompanied…

The Benefits of Kindness

By: Karen Edwards, Ph.D. The Benefits of Kindness Laurus College has launched a one-of-a-kind, interactive Kindness Corner exclusively for students and faculty to share messages of encouragement and positivity. Does the impact of the pandemic have you feeling down? Are you having a tough time and need some positive encouragement? Would you like to share…